example of a great consumer brochure



Copywriting. It’s simple. Who needs a copywriter?

Certainly not rocket science, is it?

You’re educated, writing well is a given.

Until you sit down and start trying to explain the vision and values of your company to investors or craft the new product description for an innovation that absolutely must save the firm from going under.

Perhaps, you’re gleefully tapping out tweets, posts and blogs that never seem to get a thumbs up, let alone the mythical share or a something as radical as a retweet.

If this is you, or someone that works for you, then let’s have a simple conversation about what you want to say and how to say it.

Matthew Moore is an expert copywriter and journalist and offers professional, creative and timely copywriting services across the full marketing mix.

I can work closely with your Head of Marketing or Communications to identify the perfect TOV (tone of voice) for your ideal customer and target audiences.

I strip away corporate jargon and anything that makes a human being glaze over or nod off.

You need to grab attention, demand interest, create desire and compel actions that convert into sales and grow your bottom line.

I’m a copywriter that builds trust and will ultimately sell more of your products and services.

From product brochures to websites, scripts, flyers, ads and social posts, words can persuade, influence, inform and sell.

Whatever your strategic objectives, I’m confident I’ll have the copywriting skills, words and wisdom to achieve them.

There’s a small sample of my skill below but if you really want to get a feel for my style as a copywriter, then check out my PR blogs, subscribe to my newsletter or kick back and read the magazine I self-publish.

Copywriting Work

Thought Leadership

Thorpeness Hotel and Golf Club – Parliamentary Review

Matthew authored this best practice thought leadership piece in the UK Parliamentary Review on behalf of Brad McLean, former general manager at Thorpeness.

The cover story in Golf Retailing News was an in-depth company advertorial feature on ProQuip Golf in the UK’s most influential golf retail trade magazine.

My Copywriting Services

  • Blogs
  • Website copy
  • Social content
  • Press Releases
  • Sales letters
  • Annual Reports
  • Corporate Magazines
  • B2C and B2B Newsletters
  • SEO optimised web content
  • E-mail marketing campaigns
  • Golf PR & Marketing content
  • Thought Leadership editorial
  • Travel and Tourism marketing content
  • Speeches, white papers and opinion pieces
  • Advertorials – paid for promotional editorial
  • Advertising – slogans, strap lines, scripts, calls to action
  • Print marketing materials: brochures, leaflets, flyers, posters


Matthew supported us on the production of our annual Durham Pocket Guide, our principal tourism guidebook for visitors to the county. His copy was evocative and inspiring and parts of it have been used every year since because they capture the essence of Durham as a destination so perfectly.

Sarah Johnson, Marketing Manager, Visit County Durham