Sleeperz Hotel Newcastle at night

Sleeperz Hotels

Launching Newcastle’s first design-led lifestyle hotel


  • Generate high quality media coverage about the opening of a new 98-bedroom design-led lifestyle hotel in Newcastle city centre, specifically in hospitality & travel trade press, national consumer travel media and North East business and news outlets


  • A six month media relations led campaign featured press releases, photo calls, media show rounds, interviews with Sleeperz CEO David Myers and press trips from The Guardian, The Telegraph, Visit England PR and Marketing
  • Collaborated locally with NGI (NewcastleGateshead Initiative) the destination marketing agency for the city to promote the hotel launch through its B2B and B2C channels


  • More than 70 press cuttings
  • BBC Look North TV regional news package – CEO interview with business editor Iain Reeve
  • Coverage in Caterer & Hotelkeeper (x4), The Times, The Guardian, Hotel Business Magazine, Buying Business Travel, Business Travel Magazine, Travel Trade Gazette, Travel Weekly, Travel and Leisure Magazine, The Journal, Evening Chronicle, Accent Magazine, North East Times, BQ Magazine and the BDaily Business Network

Following the successful campaign, Matthew Moore was appointed to manage PR and social media for the entire Sleeperz Hotel group and now supports its Sales and Marketing team and four hotels in Newcastle, Cardiff, Dundee and Edinburgh.


Javeed Anwar, Head of Marketing at Sleeperz Hotels

Matthew Moore has played a key role in the success of Sleeperz Hotels over the last nine years and has been involved in all aspects of PR, marketing, social media and internal communications.

Matthew has consistently gone above and beyond with his work role through reaching out and engaging with our hotel management teams and our creative and web development agencies, to ensure that all PR activity works effectively with all elements of the marketing mix – including awareness campaigns and revenue generating sales promotions.

Matthew is an integral part of the Sleeperz Hotels executive team and with his easy-going nature we have a great working relationship.