Media Relations is about the relationship you build with journalists and editors to create positive coverage, benefit your business and reach desirable target audiences.
At the heart of effective media relations is good storytelling and targeted engagement.
Persuading the right journalists to cover your story delivers powerful benefits:
- Builds brand awareness
- Helps manage reputational crisis
- Increases your credibility & trust rating
- Provides authoritative third party endorsement
- Develops lasting mutually beneficial relationships
- More cost effective and persuasive than advertising
My clients have featured in leading national and international media outlets, across news, sports, travel and lifestyle, including The Guardian, Daily Telegraph, BBC News, ITV News, Sky Sports News, The Times, Independent, Daily Mail, London Evening Standard, Good Housekeeping and BBC Countryfile.
As a former journalist, Matthew Moore has a deep understanding of the media landscape, the skills, training, contacts and mentality needed to tell your story effectively and secure the media coverage you desire.
I can operate as your company press office and spokesperson or work as a strategic advisor to your in-house team.
I can develop an entire campaign, from first objective to final evaluation, or provide bespoke project-based support to suit a range of budgets and strategic objectives.
Media Relations Services
- Communications audits
- Media Pack Production
- Press Office management
- Media Bank Management
- Bespoke media list creation
- Crisis & reputation management
- Press Release creation and distribution
- Press conference set-up & management
- Arranging media calls and photo-shoots
- Thought leadership and opinion pitching
- Media training for company spokespeople
- Organising press visits or product launches
- Positioning you as an expert in your industry
- Writing and pitching features and advertorials
- Media monitoring, cuttings and evaluation services
Take a look at our case studies page to see how Matthew Moore used proven media relations strategies to secure positive media coverage, influence audiences and achieve commercial objectives.